Stakeholder and User Consultation

Employing a wide range of consultation techniques to identify specific access needs from the perspective of professional stakeholders and the public at large. Techniques include focus groups; face-to-face and telephone interviewing; and attitudinal surveys.

We offer:

• Qualitative research services including professional stakeholder consultation, focus groups and attitudinal surveys
• Quantitative market research surveys which require statistically robust results
• Analysis of quantitative and qualitative survey results to enable decision makers to make more informed decisions

Recent projects include:

Evaluation of the Young Person’s Citycard Smartcard Scheme

• Assessing the usage and views of young people in Nottingham regarding the City Council’s new ‘Citycard’ scheme
• Telephone interviews with young people to ascertain usage for travel, leisure and other purposes
• Focus groups with young males and females to explore the views of Citycard holders in more detail
• Recommending a way forward for the future development of Citycard to address the needs of young people

Yorcard Smartcard Research

• Undertaking focus groups on behalf of South Yorkshire Passenger Transport Executive with a cross-section of potential users of ‘Yorcard’ – a new public transport smartcard
• Groups held during three phases of the design process to incorporate the views of end users within the final smartcard system design